CLIENT OVERVIEW
CONCEPT
Juxtaposition Jewels
Jewelry Store
Georgetown, Washington D.C.
Juxtaposition Jewels is a new Flagship store for a high-end west coast-based Jewelry Retailer. The client intended to use this new store as a chance to rebrand and offer a personalized experience for their new clients in Georgetown, Washington D.C.
Square Footage
~ 3,350
Software Used
Revit, Photoshop, InDesign, Illustrator
Duration
9 weeks
Project Presentation
High-End Jewelry Inc. is a successful luxury west-coast jewelry retailer based in Seattle, Washington. The retailer houses several world-class designers and serves an exclusive clientele of the upper 5% of American households. The client is looking to enter a new market on the east coast and target a younger demographic through an additional flagship store and a rebrand.
At the core of the concept of Juxtaposition Jewels is to create a space that is heavily inspired by the essence of juxtaposition with the combination of opposing forms, textures, and materials cemented by a cohesive color palette. The goal of this design was to stand out from the historical federalist style seen throughout the Georgetown neighborhood.
To create a comfortable and inviting atmosphere, light wood and bright orange are combined with a neutral color palette. This unique blend of colors and materials creates a calming environment that enhances the shopping experience.